SUSTAINABILITY COMING TOGETHER

The bottle, created in its zero-edition, was introduced at the Ippolito Nievo hall, at the restaurant “Al Molino di Glaunicco” in Camino al Tagliamento (Udine). It represents an ethical choice, it is the symbol of responsibility, awareness and determination in focussing La Delizia towards a more sustainable future.

THE DISCUSSION

“For La Delizia sustainability is an essential point” – said Flavio Bellomo, President. “We have chosen to be forward thinking, sustainable and responsible in our production methods and in our approach to the market, respecting our territory and our consumers. From this path undertaken on the occasion of the ninetieth anniversary, responding to the challenges posed by Covid-19, there is no turning back; and also, because of the increasing demand for Prosecco wine coming from our consumers that requires ever more respect for the environment and the communities from which the wine has been created”.

“At a time when there is a lot of talk about sustainability” added the general manager Mirko Bellini “La Delizia wants to put this commitment into practice by introducing its first bottle of sustainable Prosecco DOC. This zero-edition product demonstrates that there is a whole supply chain, from the vine cuttings through to transport, which can be set in action in a sustainable way. From here we start to arrive with a label that will soon be marketed as such. Today a furrow is being formed from which there is no turning back, a path that we should follow to keep up with current times”.
 

THE PRESENTATION

During the evening in Galunicco, Carlos Veloso dos Santos, managing director of Amorim Cork (corks) – who last July at the conference “From the Earth to the Glass”, also organized by La Delizia, launched the proposal for sustainable Prosecco DOC – said that “there is no plan B” and that all companies, as his and the Casarsa winery already do, must focus their energies on sustainability.

The company profile was also presented with the beautiful photographs of Elio Ciol (represented on the occasion by his son Stefano) and Francesco Galifi, great photographers capable of describing all the wonders of the Friuli area including the elements (earth, air, water and sky) that it is comprised of.

In the final round table, the director of the newspapers “Messaggero Veneto” and “Il Piccolo”, Omar Monestier, debated with Luca Giavi (director of the Prosecco Doc Protection Consortium), with Valerio Cescon (president of the “La Marca winery”) and with the president of La Delizia himself, Flavio Bellomo. A full analysis of the current status of Prosecco DOC was undertaken, taking into consideration production challenges (on this subject we looked carefully, like the rest of the economic world, at the increase of raw material costs) and those of trade (with the demand growing in various countries, including France, the world home of sparkling wine). The president of the “Vivai cooperativi Rauscedo”, Pietro D’Andrea, and the representative of the transport company “Ceccarelli”, Gabriel Fanello, were involved in a final analysis of the entire supply chain which, as the general manager of La Delizia, Mirko Bellini, recalled, “is all orientated towards sustainability”.

THE PROJECT

The sustainable Prosecco DOC project saw La Delizia commence with the study of all the elements that comprise of a bottle of sparkling wine, carefully researching, together with the suppliers, components that respect the environment as much as possible.

“UVA” is an Extra Dry DOC Prosecco, made sparkling through the Charmat method and obtained from SQNPI certified grapes, the quality certification committed to harmonize agronomic standards while respecting environmental, cultural and plant health characteristics with accurate and active strategies that cause the least possible impact both on man and the environment.

The Extral recycled glass bottle by Verallia saw the choice of a lightweight model, inspired by a simple and minimalist shape that years ago saw the beginning of the journey of Friulian sparkling wines produced by La Delizia. The light bottle weighing 550 grams, made up of 86% recycled material, allows a relevant saving of energy consumption and lower CO2 emissions for both production and transportation.

The stopper we use is the Spark 02 class A-Brand by Amorim Cork, entirely in cork, a totally natural, reusable, highly recyclable material, coming from FSC certified forests (Forest Stewardship Council, which guarantees sustainable forestry and product traceability), 100% sustainable and consequently truly ecological. Furthermore, cork is a natural store of C02, as each stopper allows to remove 562 grams of carbon dioxide from the production cycle, thus contributing to the reduction of the carbon footprint on the environment.

The little cage around the cork is made by ICAS in aluminum, a 100% recyclable material, and in order to make the product as sustainable as possible, a capsule has not been included making the bottle lighter and keeping the packaging simple.

In place of the capsule there is a cage cover made of the same paper chosen for the label: a Favini Crush Grape paper, produced from15% of grape residues, obtained from grape processing waste, without GMOs, and containing the 30% of post-consumer recycled paper. The paper is also FSC certified, as it is produced with the wood coming from forests in which environmental, social and economic standards are rigorously respected. Furthermore, this paper is also produced using 100% green energy, consequently reducing the carbon footprint by 20%.

Always with the aim of meeting the standards of sustainability in the production process, the label is made with a single wrapper wound around the entire bottle, minimizing the impact of the glue. After drinking the Prosecco DOC, the label can be unrolled, by pulling up a tab. On its inside you can read an explanation of why UVA is sustainable (graphic design by the Weagroup Agency). The result is a bottle with contemporary impact that becomes an object of design, declaring its sustainability.

The presentation is completed by the new company profile of La Delizia, a significant paper representation that contains the company guidelines 2021-2023.

The paper, made with Favini Tree Free Bamboo Natural paper, is composed of 75% FSC certified bamboo and 25% cotton linters (short cotton fibers found around the seed). The paper is extremely soft, smooth to the touch and totally recyclable, it is also biodegradable, produced using 100% green energy and with zero C02 emissions. Special care was taken in the binding of the publication of the company profile, which was made with Singer thread by a social cooperative that employs people with disabilities. At the same time this gives social as well as environmental gains.

The contents of the paper were enriched by enclosing black and white photographs taken by the master Elio Ciol, a careful observer of the essence of the Friuli Venezia Giulia region, and by those of the landscape photographer Francesco Galifi, who brings to life the infinite beauty of nature with poetic and imaginary language, through a sequence of shapes, lines and colours. Through their photographs, La Delizia once again affirms its care in the protection of the environment and in particular of the earth, air, water and sky, the four elements that are the basis of wine production and from which originates the company production chain.